Crisis Management Simulation
& Training Experience

The Newgate Crisis Management Simulation is designed to recreate a rare experience that allows the user to sit through a PR emergency and understand, first hand, the pressure and importance of crisis management.

Fictional company “Air Atlantic” experiences a series of consecutive, unfortunate events and it is your job to respond. Watch how these events unfold over social media, the news and internally, and experience the pressure of these situations for yourself, as head of PR.


This training simulation has been created to help the user understand how it feels to be in this situation - an idea hard to recreate in a classroom. We then analyse the information after the simulation is complete, understanding how and why an individual reacted to various events in the situation, taking training and development even further.